Potato for Better Life.
Better Life : Potatoes are a staple crop that can contribute to food security and create livelihood opportunities. • The potato value chain , from cultivation through processing for added value and packaging to marketing, provide immense opportunities for decent employment for rural and urban dwellers, including women and young people. • Potato-based snack production and marketing is a growing industry in urban areas providing opportunities for entrepreneurship for young people. • Small-scale farmers , who are the custodians of the wide variety of potatoes, can improve their livelihoods through better access to innovative technologies and markets. KEY MESSAGES